Commerce related subjects for higher secondary students in Kerala syllabus and degree students in any university

After this class you will be able to: Enhance your knowledge about marketing theories, principles, strategies, and concepts and how they are applied; Provide you with opportunities to analyze marketing activities. Allow you to apply marketing concepts and theories to realistic marketing situations.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.