International Business and Culture

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally.

Duration 1Hr
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Course Details

The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people are fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

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What you'll learn

  • Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
  • Interpret how a nation’s culture is formed from its history, language, and societal norms.
  • Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
  • Comprehend and deploy techniques for successful business-to-business (B2B) marketing.

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Tutor Details

About Tutor

Hi,
I am Devesh from India, a Business studies tutor. I am in love with the subject and have been teaching for a few years now.
I am a graduate in Business Management specializing in International Business from one of the premier institutes of India.
Also, I am pleased to share that I was an All India UGAT exam topper in my state and secured 97.23%ile in Management Entrance Examinations.
I am Trained & Certified in Business management and administration through various mediums and ivy league institutes via online medium.

Best Regards
Devesh

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